Are You Using the #1 Secret Weapon in Persuasion?

What’s the secret weapon?

Your voice.

Yes. That is correct. Your Voice. Sure, you can stop reading if you want. That’s your choice to miss out one what most people shrug off as a “basic” thing, when it’s really not.

teachermirror How you sound affects those you talk to. It influences how you make them feel. I’ll prove it to you.

Think about a song, that when you remember it you immediately have a positive or charged feeling inside? Remember the monotone teacher in the movie Ferris Bueller’s Day Off? “Bueller?” “Bueller?”

Think of someone’s voice that “gets on your nerves?” Perhaps their voice has a grating tone? Or a high pitched nasally tone like they’re talking out of their nose?

How does it make you feel?

Take the expression “gets on my nerves” literally. You’re describing how someone’s voice affects your nervous system. Maybe your voice gets on other people’s nerves, and are you aware of it?

Pay attention to how you sound. Does your tone have a positive impact on others when you talk to them?

I’ve asked hundreds of salespeople, “What state do you want your customer in while you are presenting to them?” “I want them excited…”, “Enthused…”, “Inspired”, “Motivated”, and “Interested” are some of the common answers I get.

Indeed, these are some great “states” to have your customer in while you are presenting your product or service.

Stir someone’s emotion in your favor and you are one step closer to a sale. Therefore, when you say words such as “excellent” it should sound excellent. When you say “outstanding” you should say it outstandingly. To get your customers to feel the the states, you have to go first!

Here is the reality check: When you use emotionally charged words, do you say them in a way the words are intended to make the other person feel? Would you buy from someone who sounds like you?

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