Reframing is simply making new meaning of the same information. While sleight-of-mouth is a deeper dive into the study of reframing, you can experience great success in sales if you just grasp both content and context reframing.

To content reframe ask, “What else could this mean?”

To context reframe ask, “In what context can this be useful?”

Here is an example:

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Tags: content reframing, context reframing, reframing