Seth Godin asks, “Frightened, clueless or uninformed?”

Check out one of Seth Godin’s recent post on the three different types of people and how each reacts to change and opportunity.

And if you haven’t read Seth’s Books (I recommend all reading them all), you are missing out. From a fresh marketing perspective, nobody reframes beliefs the way he does.

He’s worth modeling – and after all, isn’t that what NLP is really all about?