Some Quick Tips on Selling More

People don’t buy for logical reasons. They buy for emotional reasons.
Don’t sell what it is. Sell what it does.
Sell on the tangible and close on the intangible.
The prospect is persuaded more by the depth of your conviction than he/she is by the height of your logic.
Selling on price trains your customers on how to buy.
Beware the cost of the lowest price. (In the words of Jim Lobaito!)