Posts Tagged ‘building rapport’

The Power of Influence

Posted on March 2nd, 2011 by Joe Soto

Starbucks’ “The Way I See It” campaign has been one of the best examples of “influence” I’ve seen. It’s another way for Starbucks to add to the experience and give someone one more thing to look forward to when they get their cup of coffee.
What are you doing to subtly influence others?

You Customers Don’t Care About You or Your Product

Posted on January 21st, 2010 by Joe Soto

Neuro Linguistic Programming (NLP) arms us with the language tools to develop our skills at making our products and services (sound, feel or look) interesting. Unfortunately, it’s easy to get caught up in what do I say versus what do I ask so I can learn what they want most out of what I’m selling.
What [...]

What Does Rapport Mean to You?

Posted on June 15th, 2009 by Joe Soto

Rapport is the ability to reduce the perceived difference between you and someone else at the unconscious level to a minimum.
The person does NOT have to like you to be in rapport with you. What is important is that they feel comfortable with you at the unconscious level.
NLP operates out of four fundametal principles [...]