Check out one of Seth Godin’s recent post on the three different types of people and how each reacts to change and opportunity.
And if you haven’t read Seth’s Books (I recommend all reading them all), you are missing out. From a fresh marketing perspective, nobody reframes beliefs the way he does.
He’s worth modeling – and [...]

Reframing is simply making new meaning of the same information. While sleight-of-mouth is a deeper dive into the study of reframing, you can experience great success in sales if you just grasp both content and context reframing.
To content reframe ask, “What else could this mean?”
To context reframe ask, “In what context can this be useful?”
Here [...]