Metaphors. That’s the secret.
Surprised? You shouldn’t be. Using metaphors appeals the your prospects or customers right brain. It helps them visualize, instantly relate, and connect the dots to what you are saying or recommending. And it’s memorable.
The process behind a recommendation that’s rephrased framed with a metaphor is actually simple.
First, ask yourself: What am I [...]

If you want to model successful people people in business, why not model some of the most successful?
NLP is a field built on modeling successful people in their respected fields.
How do you model model people you may never get to meet, interview or observe in person? Read everything you can by them, watch their videos [...]