Posts Tagged ‘overcoming resistance’

Neutralizing Initial Sales Resistance

Posted on April 11th, 2010 by Joe Soto

When you call a prospect for the first time, keep in mind you are typically interrupting him or her from something they are doing that they consider to be more important than anything you are about to say.
Everyone is busy.
For this reason, you should almost always expect some sales resistance, if you have the best [...]

8 Reasons Why Prospects Put You Off

Posted on February 28th, 2010 by Joe Soto

These are 8 reasons that I’ve found to be true when observing why people put salespeople off during the sales process. It’s of course, not an absolute list.
So here they are, the top 8 reasons why prospects put you off:
1. You didn’t sell on the value of moving forward quickly. What’s the benefit to them [...]

The Power of Presuppositions – NLP Language Patterns at Work

Posted on February 27th, 2010 by Joe Soto

NLP is full of fancy jargon, and you need a glossary of terms when attending a NLP Practitioner Training just to make sense of it all. “Presuppositions” are no exception, even though most think they know what it means.
Presuppositions are simply the linguistic equivalent of what most people call assumptions. But with a little more [...]

The Secret to Making Memorable Recommendations to Your Customers

Posted on February 26th, 2010 by Joe Soto

Metaphors. That’s the secret.
Surprised? You shouldn’t be. Using metaphors appeals the your prospects or customers right brain. It helps them visualize, instantly relate, and connect the dots to what you are saying or recommending. And it’s memorable.
The process behind a recommendation that’s rephrased framed with a metaphor is actually simple.
First, ask yourself: What am I [...]

Are You Installing the Right Attitude into the Mind of Your Prospect?

Posted on February 6th, 2010 by Joe Soto

I’ve written about dealing with resistance on this blog a few times  (see part 1 and part 2 posts).  I have a class I teach on the subject so there is a lot more that we could discuss to clarify this important part of selling.
However, while it’s simple to think of inoculating objections as “overcoming [...]

You Customers Don’t Care About You or Your Product

Posted on January 21st, 2010 by Joe Soto

Neuro Linguistic Programming (NLP) arms us with the language tools to develop our skills at making our products and services (sound, feel or look) interesting. Unfortunately, it’s easy to get caught up in what do I say versus what do I ask so I can learn what they want most out of what I’m selling.
What [...]

NLP’s Most Powerful Presupposition For Successful Selling

Posted on December 23rd, 2009 by Joe Soto

Following a customer presentation gone south, have you ever found yourself saying things like, “They took me the wrong way,” or “They just didn’t understand what I was trying to say,” or “They didn’t get it,” or “The misinterpreted what I was meaning to say,” or “They were looking at it from the wrong perspective,” [...]

Dealing with Resistance part II

Posted on July 1st, 2009 by Joe Soto

Part 2 of Dealing with Resistance has to do with what you can do to prevent them from occuring at all. Let’s break it down:
2) Inoculating Objections
Inoculation:
in·oc·u·la·tion n.
Informal. 1. A preemptive tactic in which one party attempts to foresee and neutralize potentially damaging criticism from another party by being the first to confront troublesome [...]