Posts Tagged ‘pacing and leading’

Direct Your Customer’s Attention with Pacing & Leading

Posted on July 2nd, 2009 by Joe Soto

How do you get the prospect (or customer) to agree with you and follow what you say to be true? How do you lead them?
The traditional sales “yes” set is out. Prospects have heard it. If you ask them a question that is obviously trying to get them to say “yes” because “yes” is the only [...]