Posts Tagged ‘sales techniques’

When You Want to Know the Future, Bring it Back to the Present

Posted on November 22nd, 2010 by Joe Soto

Clients love to set you up and get you to “do some groundwork” first before deciding on moving forward with you. They want to see a proposed strategy or outline first of the work you’ll do for them, or maybe have you “just do a preliminary plan” first.
Don’t fall for this trap. You’ll wind up [...]

Price is Not What the Clients Want

Posted on April 13th, 2010 by Joe Soto

What’s your best price?  What’s it going to cost?
What clients really want is extraordinary quality, service convenience, and value. They want to work with a salesperson who can save them time and make there life easier.
Yet many clients end up buying price, and do you know why?
Because they find it so difficult to find all [...]

Neutralizing Initial Sales Resistance

Posted on April 11th, 2010 by Joe Soto

When you call a prospect for the first time, keep in mind you are typically interrupting him or her from something they are doing that they consider to be more important than anything you are about to say.
Everyone is busy.
For this reason, you should almost always expect some sales resistance, if you have the best [...]

8 Reasons Why Prospects Put You Off

Posted on February 28th, 2010 by Joe Soto

These are 8 reasons that I’ve found to be true when observing why people put salespeople off during the sales process. It’s of course, not an absolute list.
So here they are, the top 8 reasons why prospects put you off:
1. You didn’t sell on the value of moving forward quickly. What’s the benefit to them [...]

The Power of Presuppositions – NLP Language Patterns at Work

Posted on February 27th, 2010 by Joe Soto

NLP is full of fancy jargon, and you need a glossary of terms when attending a NLP Practitioner Training just to make sense of it all. “Presuppositions” are no exception, even though most think they know what it means.
Presuppositions are simply the linguistic equivalent of what most people call assumptions. But with a little more [...]

The Secret to Making Memorable Recommendations to Your Customers

Posted on February 26th, 2010 by Joe Soto

Metaphors. That’s the secret.
Surprised? You shouldn’t be. Using metaphors appeals the your prospects or customers right brain. It helps them visualize, instantly relate, and connect the dots to what you are saying or recommending. And it’s memorable.
The process behind a recommendation that’s rephrased framed with a metaphor is actually simple.
First, ask yourself: What am I [...]

Before You Sell, Use Your Brain.

Posted on February 2nd, 2010 by Joe Soto

Each Friday I conduct two sales training classes, a basic “fast track” class followed by a more advanced “sales mastery” class on behalf of The Performance Group, a sales development company in Des Moines, IA.
What I’ve learned most, recently, is that salespeople have become really skilled at getting in their own way. Or perhaps letting [...]

Using NLP to Shift Time & Space

Posted on December 13th, 2009 by Joe Soto

Neuro-Linguistic Programming (NLP) gives us amazing linguistic ingredients for crafting our language with purpose in front of each customer we approach.
What type of language shifts submodalities and uses presuppositions of TIME?
from now on, then, when, while, endless, everlasting, prolong, past, yet, stop, still, in the meantime, in the future, long waiting, look back, before, after, [...]

Some Quick Tips on Selling More

Posted on July 22nd, 2009 by Joe Soto

People don’t buy for logical reasons. They buy for emotional reasons.
Don’t sell what it is. Sell what it does.
Sell on the tangible and close on the intangible.
The prospect is persuaded more by the depth of your conviction than he/she is by the height of your logic.
Selling on price trains your customers on how to buy.
Beware [...]