Realizing there are a lot of “general” NLP Blogs on the Internet, I decided to start one specifically centered around applying NLP to business.

Joe Soto

I’ve been studying NLP since 1992.

When I learned of NLP I immediately went to the bookstore to find any books on the subject. I found two that looked strange but claimed to be about NLP. One was Frogs into Princes: Neuro Linguistic Programming by Richard Bandler and John Grinder and the other was Using Your Brain–For a Change: Neuro-Linguistic Programming by Richard Bandler. Both were edited by Steve Andreas as the material was taken from live workshops on NLP.

My sister happened to be visiting me during the time I purchased the books and I immediately walked her through one of the excercises in Using Your Brain For a Change. The excercise was the Swish Pattern. She told me she had a habit of over 30 years of biting her nails and she’s always wanted nice nails.

So I told her that I was going to help her overcome that habit. I had her close her eyes and I read the steps in the Swish Pattern to her. I didn’t know what to look for, I was clueless to calibration. I simply asked her how she felt afterwords and she said, “Great.”

With no formal training, and only steps outlined in an excercise in the book, I was able to help her achieve her desired outcome. It’s been 17 years since then and everything I see her she shows me her nails.

This was enough to convince me there was more to NLP than I had originally thought and it became the trigger point for my now 17 years of studying and applying NLP.

I’ve since studied under the direction of people like Richard Bandler, John LaValle and Steve Andreas, just to name a few. I earned my NLP Practitioner through NLP Comprehensive and my NLP Master Practitioner, NLP Trainer, and DHE (Design Human Engineering) certification throught the Society of NLP. 

My applications of NLP have been primarily in business and more specifically in management and sales.

It’s my hope to share these applications and insights I’ve learned over the years and to learn from the readers in return.

Enjoy,

Joe

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Tags: neuro-linguistic programming, neurolinguistic programming, NLP, nlp and business, nlp and persuasion, nlp and sales, richard bandler, selling with nlp