This is a great video of Jeff Bezos (Founder of Amazon.com) discussing what he values as important in business chunking it up as “Everything he knows.” This list, as he says is short, includes 1) obsess over customers, 2) invent, 3) think long term, and 4) it’s always day one.

Practice your NLP modeling skills by observing (and making meaning from) his environment, his behaviors, his capabilities, his beliefs, and his personal mission (identity).  What state is he in? What is unique (or consistent with other top achievers) in his physiology?

So the big question is, what patterns stand out in this short 8 minute presentation and what can we learn from it?

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